HOW WE AUTOMATED SSA ARCHERY'S ENTIRE B2B E-COMMERCE STORE
SSA ArcherySSA Archery is a B2B distributor with over 30,000 archery products. They needed every product page on their webshop to be uniform, complete, and optimized for search. Most products had poor or missing descriptions, titles, metadata, and image alt tags.
An employee was using ChatGPT to enrich the website one by one: searching each SKU online, finding specs, and rewriting descriptions. At that pace, this would take 9-11 months to complete, so they reached out to us.
We automated 30,000+ product descriptions, titles, meta tags, and image alt text for a B2B webshop.
LIVE PRODUCT RESEARCH
The system fetches exact specs from the web by matching on product code. Every match includes a confidence score, so nothing gets published without verification.
DEEP SEO RESEARCH
A custom AI agent analyzed all ~100 product categories, identified relevant keywords and search volumes, and fed that data directly into the writing process.
AUTOMATED COPYWRITING
Titles, descriptions, meta titles, meta descriptions, and image alt tags. Each one balances marketing copy with clear product information.
BRAND GUARDRAILS BAKED IN
Tone of voice, word restrictions, and writing style refined through multiple rounds until every output matched what SSA wanted.
Every product page is now complete, uniform, and SEO-optimized. They are using the AI system for every new product added to the website.